As a marketing manager, your success is largely determined by the effectiveness of your strategies. One of the most important online strategies is determining when and how often to post on social media. When it comes to creating an effective plan for social media, it is important to consider both industry experts and personal opinions. In this blog, we will discuss whether you should heed the advice of experts when it comes to creating a social media posting schedule. We will also provide insight on how to strike an ideal balance between expert advice and personal opinion.
While there are a number of strategies that you can consider when planning your social media posting schedule, it is ultimately up to you to decide what works best for your business. However, that does not mean that you should not take advice from experts into consideration. There are a number of advantages to listening to the pros. For one, they have likely had more experience than you in managing social media accounts. Additionally, they likely have access to data and resources that can help inform your decision-making.
Ultimately, you should strive to strike a balance between listening to expert opinions and following your own intuition. Too much of either can lead to suboptimal results. As you plan your social media posting schedule, consider both the advice of experts and your own business goals. By doing so, you will be able to create a plan that is tailored to your unique needs and that has a higher chance of success.
The problem I see is that social media is changing constantly. What could be great advice today, could be out of date tomorrow. Social media is all about trial and error, use your own intuition, test your strategies and optimise depending on the results.