Building a good working relationship with your marketing agency is essential to the success of your business. In this blog post, we’ll explore why having a honest and trustworthy marketing agency is so important.
Over the past 2 weeks, I have been running a poll on LinkedIn asking people what is most important to them when choosing a marketing agency. The reason for this blog is honesty and trust won hands down (61%) over experience (22%), cost (0%), and quality of service (17%).
At Social Beans, I believe that small business owners should have access to affordable, trustworthy marketing services. As a small business, we know that marketing tools and techniques can be confusing and costly. I am here to be your digital marketing partner who offers results, in an honest way, I’ll tell you what I can do and what I can’t.
I realise that I cannot know everything and that I cannot always offer unlimited services. I believe that a good marketing company should put the client’s interests first, and work hard to exceed their expectations. Sometimes I believe that this includes going beyond the terms of a contract. I remember once being told that I was only allowed thirty minutes a week on a client call, and that I couldn’t go over. To me, that’s unreasonable – I should be available for my clients when they need me, and not have to worry about limits.
I am committed to my clients, go above and beyond to meet and exceed any agreed deadlines, and work positively towards fulfilling their needs as best as I can. I will not tell you that I can do things that I have not tried and tested myself, after all, it’s your money here, not a playing field for agents to have a jolly learning on the job.
Building trust and credibility are essential when representing a brand, and being honest is one of the best ways to achieve this. If your agency isn’t being upfront and honest with customers, it could lead to negative interactions and damage your reputation. Your customers want to have confidence in your brand and if your agency isn’t telling the truth that could be very damaging.
Furthermore, as your marketing agency, we have access to a lot of sensitive information about your business. If we can’t be trusted to keep that information confidential, then it could put your entire business at risk.
So, if you’re looking for a marketing agency that you can trust, look for one with a proven track record of honesty and integrity. Look at reviews, ask for recommendations and have calls/video calls, meet with the people you will be working with. If someone seems shady, you’ll know it.